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Marketing manager resume example

Marketing hiring managers read a resume for one thing: did your work turn into pipeline and revenue? Name the channels and tools — SEO, Google Analytics, marketing automation — but attach each to a number a CFO would recognise.

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The example resume

Sofia Martinez's marketing manager resume, typeset in the Classic template

Typeset by the AI-Resume engine in the Classic template. Every person, company and number in this example is fictional.

Read this example as text
Sofia Martinez
Marketing Manager
sofia.martinez@example.com · (303) 555-0129 · Denver, CO · linkedin.com/in/sofiamartinez
Summary

B2B marketing manager with seven years building demand for SaaS products. Grew marketing-sourced pipeline to $14M a year through content marketing, search engine optimization and email programs, and manages a team of four and a $1.8M budget.

Experience
Trellis SystemsApr 2022 – Present
Marketing ManagerDenver, CO
  • Grew marketing-sourced pipeline from $6M to $14M a year by rebuilding the content marketing and webinar program.
  • Led a search engine optimization overhaul of 300 pages, doubling organic sign-ups in 12 months.
  • Built lifecycle email marketing in HubSpot that lifted trial-to-paid conversion by 19%.
  • Managed a team of four and a $1.8M budget, reallocating paid spend to cut cost per lead by 28%.
Brightline MediaJun 2019 – Mar 2022
Digital Marketing SpecialistBoulder, CO
  • Managed search engine marketing campaigns with a $600K annual budget at a 4.2x return on ad spend.
  • Built Google Analytics dashboards and attribution reporting used in every quarterly business review.
  • Launched a social media marketing program that grew the audience from 8,000 to 52,000 followers.
Skills

Channels: Content marketing, Search engine optimization, Email marketing, Search engine marketing

Tools: HubSpot, Google Analytics, Salesforce

Education
University of Colorado Boulder2015 – 2019
B.S. Marketing

Why this marketing manager resume works

The summary

B2B marketing manager with seven years building demand for SaaS products. Grew marketing-sourced pipeline to $14M a year through content marketing, search engine optimization and email programs, and manages a team of four and a $1.8M budget.

It puts the outcome a revenue team cares about — pipeline in dollars — ahead of any channel, then names the channels and the scope she manages.

Bullets, before and after

The same work, described first the way most resumes do it, then the way this one does.

Before

Responsible for content marketing and webinars.

After

Grew marketing-sourced pipeline from $6M to $14M a year by rebuilding the content marketing and webinar program.

Pipeline in dollars is the number a marketing hire is judged on.

Before

Worked on SEO for the website.

After

Led a search engine optimization overhaul of 300 pages, doubling organic sign-ups in 12 months.

Scope (300 pages), a time frame and a business result rather than rankings.

Before

Managed the paid budget.

After

Managed a team of four and a $1.8M budget, reallocating paid spend to cut cost per lead by 28%.

Shows scale and judgment: the budget was not just spent, it was moved.

Skills recruiters search for

List the ones you could be interviewed on — and show the most important in a bullet, where they count for about twice as much.

Channels
  • Content marketing
  • SEO
  • Email marketing
  • Paid search
  • Social media
Tools
  • HubSpot
  • Marketo
  • Google Analytics
  • Salesforce
  • Google Ads
Strategy
  • Demand generation
  • Attribution
  • Budget management
  • Go-to-market

Questions

What metrics should a marketing resume include?

The ones closest to revenue: pipeline, revenue influenced, conversion rates, cost per lead or acquisition, and return on ad spend. Follower counts and impressions only help when nothing closer to revenue is available.

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